About DeNooyer Automotive Group
DeNooyer Automotive Group is a family-rooted organization serving Southwest Michigan with a clear standard across every location:
honest guidance, dependable service, and long-term support for drivers and families. Whether you are shopping, servicing, or selling,
we focus on clarity, consistency, and customer care.
Our History
DeNooyer Automotive has served Southwest Michigan for generations, growing from a family operation into a multi-location group while keeping the same priorities:
honesty, consistency, and care for customers and communities.
How it started
The DeNooyer family entered the automotive industry in the early 1940s, focused on helping people find reliable transportation and maintain their vehicles with confidence.
As the business expanded, the goal stayed the same: earn trust through transparent communication and dependable follow-through.
- Family-driven roots and long-term leadership
- Growth guided by customer trust and consistency
- Ongoing investment in facilities, technology, and training
Milestones and progress
The DeNooyer family enters the automotive industry and begins building a reputation around trust and service.
The group continues under multiple generations of family leadership while expanding locations and brand representation.
Facilities, training, and technology continue to evolve to support efficient service and a better customer experience.
DeNooyer operates multiple locations across the region and supports customers through ownership-focused programs.
Mission, Values, and What We Stand For
Consistency across a multi-location group only works when teams share the same standards. These values guide how DeNooyer serves customers across every store.
Our Mission
Deliver a transparent, respectful automotive experience backed by knowledgeable teams, dependable service, and support that continues long after the purchase.
Our Values
- Integrity in recommendations and pricing conversations
- Clarity so customers can make confident decisions
- Accountability to stand behind our work
- Community commitment across Southwest Michigan
What customers should expect
Straight answers, organized processes, realistic timelines, and a team that treats your time and goals with respect.
We focus on building long-term trust, not one-time transactions.
What Makes DeNooyer Different
DeNooyer is built around an ownership-first mindset. From shopping to service, we prioritize communication, reliability, and programs that reduce friction.
Ownership-focused support
Service and maintenance expertise that helps customers plan, budget, and stay safe on Michigan roads.
Multi-location flexibility
Multiple stores and brands across the region, helping customers find the right fit without starting over.
Transparent guidance
Clear expectations around pricing, trade value, and next steps so customers can decide confidently.
Convenience programs
Tools and offerings that reduce stress, improve access, and support customers beyond the showroom.
Customer Care Programs
These programs reflect DeNooyer’s commitment to a strong employee culture and a smoother customer experience across shopping and ownership.
Childcare Support Program
DeNooyer Automotive Family partnered with the State of Michigan and Southwest Child Care Resources to help reduce childcare expenses for eligible full-time employees.
Vehicle Finder Service
A guided way for shoppers to narrow down what they want and get connected with the right DeNooyer location across brands.
Certified Coverage Options
DeNooyer offers certification and warranty options designed to improve confidence when purchasing pre-owned vehicles.
- Dealer Certified Limited Warranty program
- DeNooyer Certified coverage details and benefits
Local EV and mobility services
DeNooyer also supports regional mobility through related services, including EV charging guidance and e-bike education.
- EZ EVolution: EV charger installation expertise (since 2020 per the page)
- Michigan E-Bike Company: electric bike education and resources
Selling or trading your vehicle
DeNooyer supports customers looking to sell their vehicle as part of the overall ownership and upgrade experience.
Awards and Recognition
Awards matter most when they reflect real culture and consistent customer care. DeNooyer Automotive Family announced national recognition in 2024.
Best & Brightest Company to Work For in the Nation (2024)
DeNooyer Automotive Family shared that the group was named a Best & Brightest Company to Work For in the Nation for 2024, reflecting workplace culture and employee support.
Community-first workplace culture
DeNooyer emphasizes investing in its people through programs and partnerships, reinforcing long-term retention and consistent service across locations.
DeNooyer Store Locations
Choose the store that fits your brand preference and needs. Each location is locally staffed and supported by group-wide experience.
DeNooyer Chevrolet Kalamazoo
Kalamazoo, MI • Chevrolet • 5800 Stadium Dr
Metro Toyota
Kalamazoo, MI • Toyota • 5850 Stadium Dr
DeNooyer Ford
Vicksburg, MI • Ford • 13485 Portage Rd
DeNooyer Chevrolet Marshall
Marshall, MI • Chevrolet • 1201 W Michigan Ave
DeNooyer Jaguar
Kalamazoo, MI • Jaguar • 5850 Stadium Dr
Michigan E-Bike Company
Southwest Michigan • E-bike education and resources
EZ EVolution
Southwest Michigan • EV charger installation expertise
Reputation and Review-Based Strength
DeNooyer’s reputation is built on repeatable themes customers mention: clear communication, professionalism, and service experiences that feel organized and dependable.
What customers commonly highlight
- Teams who explain options clearly and set expectations early
- Professional staff who follow through and communicate updates
- Service visits that feel organized, transparent, and practical
- Respect for customer time with scheduling and clear next steps
Verified example (by location)
For a verified third-party example, CARFAX shows Metro Toyota / DeNooyer Jaguar with a 4.7 out of 5 customer rating based on 1,336 verified reviews (as displayed by CARFAX).
Frequently Asked Questions
A few quick answers to help customers choose the right location and understand the DeNooyer experience.
How do I choose the right DeNooyer location?
Start with the brand you prefer and the services you need. If you are not sure, use the Vehicle Finder Service or contact the group team and we will route you to the best store for your vehicle and goals.
Can I service my vehicle at a different DeNooyer location than where I purchased it?
In many cases, yes. Service availability varies by brand and store, so schedule with the location best aligned to your vehicle.
Do you offer certified and warranty coverage options on pre-owned vehicles?
DeNooyer offers certification and coverage programs on select vehicles, including dealer-certified limited warranty options and DeNooyer Certified coverage details where applicable.
What should I expect during a service visit?
Clear estimates, recommendations explained in plain language, and communication throughout the process. The goal is reliable, safe ownership support for Michigan driving conditions.
How can I contact DeNooyer Automotive Group?
Use the Contact Us page to reach the store you plan to visit, or start with the group team and we will connect you with the right department.
Do you have employee support programs?
DeNooyer has announced programs such as Childcare Support partnerships designed to support employees and strengthen the workplace culture that customers experience every day.
